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Public time — depending on the time you have decided to allocate for the whole session, set appropriate time for the private time. As everyone writes what they think is the best way to solve the problem, keep an eye on the time. Public time should be the phase where everyone gets to share their ideas and explain how they will work. It is crucial that everyone speaks. If your team is big, set enough time to avoid rushing people to conclude. To avoid using up too much time however, you can limit the number of ideas everyone shares.

This can be any number. With a small team, you can have all ideas shared.

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If you limit the ideas, let your team mark the ones they choose. They can use an asterisk or underline them. Introverts are good at expressing themselves in private and so you will get their ideas in their writing. As for the extroverts, despite the writing session not being their favorite, they will gladly come up with a list. And after that, they will even more gladly talk about their ideas. It will be a win-win for every team member. As a team leader, you want a great solution to the problem at hand.

You understand that crazy ideas end up being the greatest. You have created an environment that is fit for creativity. What next?

To get the best out of them, you need to tell them exactly what you want. Many times, members follow what they think their leader wants. Take a few minutes and share some weird suggestions. Even funny ones if you have them. It is the unconventional that will sell.


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Share with them your strategy. Tell them how you want to take the market by storm. Then help them understand that you can only do that if you take a unique solution to the market. This way, you will get them thinking. And their thinking will not be limited to traditional serious business-like methods. They will think well beyond the norm.

Remember, brainstorming is all about lateral thinking —thinking from all angles. After their private time is over and they start sharing their ideas, be careful not to criticize any of them. Keep in mind that crazy ideas are just that—crazy. They rarely make logical sense. What you intend to do with them is develop them till they become unique solutions.

Seeking crazy ideas through brainstorming should be part of your culture.

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If you are starting it now, you should be careful to ensure the trend continues. Your team members should expect it. They should know that any time they receive communication about brainstorming, they are going to have fun. They will exercise their imagination and share it with others.

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They will also get an opportunity to hear what others have to offer. Just keep in mind that you have different kinds of people in your team. This will help you exercise caution with your words. If you just ask for ideas and then disappear with them, you may seem to be using your team members. Ensure the full process involves your whole team. Of course you cannot have everyone involved in every stage of solution development.

Go through the original ideas later, either alone or with your assistant. You can even call for status update meetings. Inform your team which ideas have been selected and where the process is at. This will show them that they are indeed part of the team. This helps them embrace the final product and sell it as their own. Once the final product is out, let the team know. Let them interact with the work of their minds and the fruit of their labor.

If you start from a crazy idea and follow it up accordingly, the end result will be nothing short of great.


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The solution will definitely be an attention-grabbing one. So hail the solution as iconic—because it really is. Speak of it well and acknowledge the whole team for their contribution. As the originator of the idea gets a big reward, you can have a small party to celebrate the whole team. Since you cannot go wrong with crazy ideas, let your team get used to this process.

Let them know that they are unique in that they come up with ideas which are different. This is how you will stand out. Not only will you be envied by the competition, but your customers will also love you and stick to you. Just remember to be consistent. E-mail is already registered on the site. Please use the Login form or enter another. You entered an incorrect username or password.

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7 crazy startup ideas that were so wild they almost had us fooled

Would you rather have a great idea or a crazy one for your next business? Many people go for the normal. Their ways of solving problems are the normal ways.